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Motorola's single brand strategy

16th October 2017 Print article
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Motorola's single brand strategy

Motorola Solutions' single brand strategy

Motorola Solutions has announced their decision to bring the entry tier Vertex Standard products into the Motorola Solutions Professional and Commercial Radio (PCR) portfolio.


This transformation extends Motorola’s portfolio, providing a single brand for the PCR technology segment from entry-level market to the high tier market.


The single brand strategy will be implemented on 1 January 2018 with Vertex Standard entry-tier products to be rebranded as Motorola Solutions products but will maintain existing model names noted below:

  • Analogue products: VZ-30, VX-260 Series, VX-450 Series and VX-21/2200
  • Digital products: EVX-261 and EVX-S24


Product Cancellation for mid- and high-tier Vertex Standard products are as follows:

  • Phase 1 (Q1 2018): VX-920 Series, VX-1400, VXR-7000
  • Phase 2 (Q2 2018): VX-6000, VX-5500
  • Phase 3 (Q4 2018): VX-241, VX-820 Series, VX-45/4600, VXR-9000, EVX-530 Series, EVX-53/5400, EVX-R70, EVX-Link


More information can be found here

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